Rofo hears from tenants daily and we understand that often times office for lease listings lack important information, such as photos, area descriptions and asking price. However, that is not the case for the Sunnyvale office for lease listing below.

Suite 205, is located at 1307 South Mary Avenue in Sunnyvale. This great open office space, also includes two private offices and a kitchen. Conveniently located near the De Anza Square Shopping Center, there are many great restaurants nearby, including Country Gourmet Restaurant and Pizza Pub. The building also offers commuters easy access to highways 85,280 and 101.

As an added bonus we have a short video of the available office suite, for you to view below.

To view this office suite in detail, click here.

Traditional property marketing, such as property signage and email blasts to your broker network, may not be enough to generate the leads you need to lease a commercial space. Based on our own success, we have pulled together a list of online marketing strategies to consider, when looking for new ways to drive exposure to our properties.

Search Engine Optimization (SEO)
More and more businesses are using the internet as a tool in their search for commercial space. Google is the number one tool used by businesses who are conducting their search online. It is important as a landlord, broker, or property manager to make sure that tenants who are searching for your property specifically (i.e. 185 Berry Street, San Francisco), or generically looking for office space can find their way to your listings. For tips and further information on SEO click here.

Paid Search Marketing
Paid search marketing, is a process of gaining traffic by purchasing ads on search engines like Google. Also known as pay per click (PPC) advertising, PPC search listings allow landlords/property managers to bid for placement within the search results users select. For example, if you have office space listings in Seattle, you can bid for placement on search terms such as Seattle office space for lease, attracting those businesses that are searching for office space in Seattle to your listings.

Mobile Search
Many businesses are using their smart phones as a way to find commercial properties while on the go. There are some interesting mobile tools, which allow a property searcher to access complete building information when physically near the property. As a broker, landlord or property manager, making your listings accessible via mobile applications is a great way to reach prospective tenants who are conducting a live search. Check out our Augmented Reality mobile tool.

Classified Sites
Marketing your properties on classified sites such as Craigslist, is a low cost, effective way to reach prospective tenants online. While the list of classified sites is long, we find that the two most prominent sites are Craigslist and Oodle. It is our suggestion to work with a site that can create a good presentational flyer of your listings, making distribution of your listings to these classified sites professional and simple.

Social Networking
It’s important to get your available listing in the hands of as many potential customers as possible. The 3 most common social media networks include: Facebook, LinkedIn, and Twitter. Publishing your listings to these sites can be effective, but remember not to spam your connections or followers.

Keep an eye out for a more detailed blog post from the Rofo team on Search Engine Optimization and Paid Search Marketing.

This newly renovated, nine-story office tower in Downtown San Jose is a must see.

Located at 152 North Third Street in San Jose, suite 710 of the St. James Plaza includes two private offices, a conference room, wet bar and reception area. New carpet and exterior signage are just a few of the many great features of this available office space.

The St. James Plaza is conveniently located near restaurants, like The Freshly Baked Eatery, and is within walking distance of public transportation. The building also offers commuters quick and easy access to Highways 101, 280 and 87.

To view this office space in detail, click here.

From time to time we like to highlight attractive office listings currently available for lease on Rofo.com. The Chancery Building is located in the heart of San Francisco’s Financial District, at 564 Market Street.

With many great office suites available, there is one in particular that may peek your interest, the Penthouse suite.

Sitting atop the building, the Penthouse suite has rooftop views of the Financial District. The open floor plan includes a large outdoor patio area, an upstairs office, two bathrooms, a shower, and plumbing for a full kitchen.

To view this Penthouse office suite in detail, click here.

2010 has been a very busy year. We’ve welcomed in some great national customers/partners like Cushman and Wakefiled, CBC, Sperry Van Ness, Regus, and Hines. And our list of regional strategic partners continues to grow at a rapid pace. Companies like PS Business Parks, Irvine Company, Rreeff/McCarthy Cook, Dollinger Properties, De Anza. Of course we’re appreciative to have their unique listings content on Rofo. But even more so, they are active participants in our fast growing tenant marketplace.

Active Tenants on Rofo

For tenants, the search for commercial space begins online. Its no different than researching prices on Amazon or CNET for product reviews. And the metric we like to track related to tenant activity is not the visits and page views, but property tours. At the time of this posting, Rofo has generated a total of 32,773,000 sqft of initial tenant tours. That’s 3 times the total office space vacancy rate in San Francisco according to Colliers.

Active Landlords and Brokers on Rofo

The other metric we like to track in our tenant marketplace is broker and landlord engagement. Rofo, unlike other listing sites, provides landlords and brokers the opportunity to find and engage commercial tenants. Not only have we surpassed 100,000 commercial real estate listings but we have facilitated 14,000 space proposals to active tenants.

Real Estate Professional Use of Social Media

I’m going to keep the exact stats a secret, but suffice to say we are really excited to see to rate of adoption of our Linkedin app, Real Estate Pro. Its turnkey for professionals and offers a social search of a business users market. Nowhere else can you view who has the listings, who is completing deals and how you are connected to that professional.

Thanks to all of our active users in 2010 and we look forward to expanding our platform in 2011.

We’re excited to announce our expanded relationship with Regus. The following press release was issued earlier today. This gives our business audience the ability to find even more office space listing content on Rofo.com and Linkedin.

ROFO ADDS REGUS CONTENT TO ITS REAL ESTATE PRO APP ON LINKEDIN
Businesses Benefit More than Ever by Using First & Only Real Estate App on LinkedIn

SAN FRANCISCO, CA, December 14, 2010 — Regus, the world’s largest provider of innovative workplace solutions, and Rofo, a leading real estate technology company, today announced a newly formed relationship that will extend Regus’ extensive, nationwide business center listings to Rofo’s new Real Estate Pro application on LinkedIn.

Launched in July, Real Estate Pro is the first and only real estate application on LinkedIn. It’s a free app that provides for residential and commercial listings on the network – for the first time.

Regus, the world’s largest provider of workspace solutions, will dramatically increase the number of fully equipped offices, professional meeting rooms and business lounges available for users of Real Estate Pro to consider.

“We’re extremely pleased to establish this strategic relationship with Rofo. Adding our locations listings to Rofo’s Real Estate Pro is a great complement to the strong presence that we already have on LinkedIn,” said Rebecca Tann, vice president of marketing for Regus. “We’re continually looking for innovative ways to make finding office and meeting room space a simple process. Now individuals and companies can tap into LinkedIn to quickly find out about Regus office space availability in their local markets.”

In addition to being available on Real Estate Pro, Regus’ content will also appear on Rofo’s real estate and office space search engine found at www.rofo.com, and on the company’s augmented reality app.

“We are honored to work with an industry giant like Regus,” said Alan Bernier, chief executive officer of Rofo. “We know that professionals in today’s tough economy are seeking creative alternatives when it comes to office space, so Regus’ robust listings will be extremely beneficial to a great deal of our users.”

Real Estate Pro is an extremely easy-to-use, yet sophisticated social media tool for real estate professionals, entrepreneurs and small businesses, as well as residential buyers.

Help for Businesses Seeking More Affordable Office Space
As the economy remains tough, securing a more affordable option to leasing traditional office space is one way to improve the bottom-line. Business owners looking for space have the ability to identify commercial real estate professionals in their market, browse market activity and available properties by zip code or region. They can keep track of new listings, pricing and transactions in order to help negotiate a lease with confidence or discover a better deal for their changing needs.

Social functions promote a better user experience, whether one opts to use the ‘share’ feature to inform a connection about a hot property or check for client recommendations on an agent or broker.

Click here to download or learn more about Real Estate Pro on LinkedIn.

Once you’ve found an office space for your business, it is important to address insurance requirements. Below are some tips I pulled together to help you identify your business insurance needs.

As you begin discussing a lease ask your landlord early on what types of insurance coverage are required. A lease will often have specific language spelling out the amount of General Liability coverage needed. There may be a specific requirement to name the landlord directly on the insurance policy. In addition, a landlord may also ask to see a certificate of Workmen’s Compensation insurance, which is required by law.

Once you know the requirements of your lease, contact an insurance provider (if you need help we recommend NetQuote.com) and be prepared to provide key information including:

• A description of your business and the number of years in business
• The reason for insurance (provisions in your lease)
• Information about your new building (address, year it was built, number of floors, etc.)
• A list of your business equipment, inventory and furnishings with estimated values

You should also take the time to review other insurance options including, an Errors and Omissions policy. This type of policy protects your business in the event that a client holds you responsible for a mistake, or failure to perform a service as promised in a contract.

Drop us a line if you have any questions or want even more specific advice.

We rolled out a new look and highlighted new features today for our commercial real estate listing pages. When we’re considering product updates/redesign we usually do five things:

1- Listen to our users
2- Think about the features we want (since we do eat our own dogfood so to speak)
3- Look at related industries and see who has just nailed it as far as usability
4- Use other websites in our space and see what isn’t working (I’m not naming names)
5- Listen to our users some more

The image shows a couple of changes (click here or on the image to see more details).

Here’s a quick rundown on the changes and why we did it:

1- Feature the map and reviews from Yelp: our old listing pages featured the interior/building photo of the office space. The problem is that a large percentage of listings do not have photos. So we decided to feature something in this space that we can always deliver (a map, a street view of the building, and reviews from Yelp about nearby amenities that are important to a business).

2- Reviews: we had this feature before but it was buried. It’s now more prominently featured because the users who could find it before really liked it. Keep your eye out for another upcoming product announcement related to office space/building reviews – we like this feature a lot and plan to do a lot more with it.

3- Similar listings: we finally rolled out the original Amazon concept of “people who viewed this also liked this”. We’ve been talking about this feature since the beginning. Really glad we finally got to it. We have some more ideas around this including the ability to see the most popular spaces/buildings based on company type.

Stay tuned for some more announcements relating to the product as well as some big partnership announcements. And keep sending us your feedback (positive and negative welcome).

Andrew Bermudez of Lee & Associates in Irvine, CA, shares his thoughts on using social media for business. As a specialist in the lease and sale of office and commercial properties throughout Orange County, Andrew often uses his knowledge of this marketplace to drive new business.

What are your thoughts on using social media for business?

Social media is important, because it enhances word of mouth. I get multiple referrals from my personal Facebook page, where I am connected to clients, friends, vendors and other CRE pros.

How are you using social media to market your services?

We use a blog, www.finditfillit.com. We get some pretty good feedback on the articles that we publish to our blog. They are relevant posts related to the current state of the CRE market, trends and insights on how to negotiate the best deals or find the best market opportunities.

I use twitter to inform my followers of interesting articles related to commercial real estate. I also inform them of great buildings for lease or sale. I develop relationships with my followers, by having real-life conversations.

Any insights you can share on using the Real Estate Pro application on LinkedIn?

It’s a great tool to streamline my CRE activities, whether it’s leasing out a building, selling a property, or listing a new CRE opportunity.

What websites or social networking platforms do you visit to get the latest CRE news?

Mashable.com is a great site

I also have many friends who are social media pros, like Mirna Bard (http://www.mirnabard.com/blog/)

LinkedIn groups are a great way to share thoughts or get information on commercial real estate topics from other CRE pros or users

We recently asked, Mike Cobb of Colliers International to discuss how he uses social media to expand his presence online.

As an expert in the lease and sale of office, industrial and R&D properties in the San Francisco Peninsula, Mike also shares his thoughts on the outlook of the commercial real estate market in 2011.

How do you use social media to market your services online?

Social media is a great tool for strengthening my brand. I am an established expert within my local market (the SF Peninsula). With the various integrated social media tools that I am using (Twitter, LinkedIn, My Blog), I am able to provide news and, more importantly, commentary on topics that will interest a local audience. I can also deploy my market reports to an audience well beyond my mailing list.

Any insights you can share on using the Real Estate Pro application on LinkedIn?

If someone wants to check up on my professional credentials, they are almost certainly going to go to my LinkedIn profile first—that’s what I do! Having the ability to feature properties that I represent right on my profile page is a great tool.

What social networking platforms do you visit to get the latest news?

Twitter has become a key source of information…I pick the people that I ‘follow’ to cover a wide variety of my professional interests—big-picture market news, Green buildings, local information, maybe a little Cal sports mixed in, too…

What exciting deals have you recently closed?

Well, I recently closed what I believe to be the biggest industrial deal on the Peninsula this year (90,000 sqft in South San Francisco at an AMB-owned property), and I also just handled a 30,000 sqft expansion and renewal in a long-term client’s building in San Carlos. 

What I’m most proud of, though, is the fact that we have recently reached 100% occupancy in the office portion of the Town and Country Village center in Palo Alto. We managed to keep attracting tenants to this project—at very strong rents—even at the worst of this market cycle. I attribute our success to a strong, collaborative relationship with the client, an exceptionally well thought out renovation of the project, and a great marketing team.

What are your thoughts on the outlook of the commercial real estate market in 2011?

I think that it will be an interesting year. Right now, we have this ridiculously bifurcated local market. In the core downtown locations up and down the SF Peninsula, rents are actually higher now than they were before the wheels fell off the financial markets. At the same time, lease rates for the broader markets are just bouncing along the bottom. I don’t think that the growing gap between rents in the top markets and the broader averages is sustainable, and I don’t see Class A office rents going down, either. I expect to see multi-tenant office rents to start tracking up over the next few quarters. I don’t see similar movement coming for big floor plate R&D buildings, though, for at least 18 months—in fact, that submarket may well degrade a bit more.