Mission Bay
Modern office inventory, strong transit access, technology/life science ecosystem, and room for growth.
Example Location Brief
Example Location Brief
This is an example of the Location Brief Rofo creates to help businesses evaluate commercial locations.
Pacific Analytics is a fictional company used only to demonstrate the product experience.
A. Search Profile
Business requirements
- Location
- San Francisco
- Space Type
- Office
- Size
- 5,000-7,500 SF
- Timeline
- Exploring options
- Business
- Growing software company
Pacific Analytics has 42 employees and expects to grow to 65-75 employees over the next 24 months. The team values employee transit, talent access, growth flexibility, professional image, and cost awareness. Clients visit occasionally, so the search should balance recruiting appeal with a credible business environment.
B. Recommended Market Path
Where we'd start
This section shows where Rofo would begin the search - not every possible option.
SoMa
Broader office inventory, creative environments, and access to downtown amenities.
South Financial District
More traditional office environment, strong regional transit, and established business infrastructure.
C. Why these markets?
Market reasoning
Rofo would begin with these markets because Pacific Analytics needs a San Francisco office environment that supports growth, transit access, and talent attraction without narrowing too quickly to a single district.
- Modern and flexible office inventory
- Regional transit access
- Talent and hiring appeal
- Professional image
- Ability to compare cost and growth tradeoffs
D. Business Priorities
What matters most
These priorities help Rofo refine recommendations as the brief develops.
Employee transit
Growth flexibility
Talent access
Professional image
Cost awareness
Occasional client visits
E. Tradeoffs
What to pressure-test
Good recommendations explain tradeoffs, not just benefits.
Mission Bay
- Strong modern inventory and growth environment
- Can be more expensive than older office districts
- Less traditional CBD feel
SoMa
- Broad inventory and creative office options
- Quality can vary significantly block by block
- Needs careful building-level evaluation
South Financial District
- Excellent transit and professional image
- More traditional office environment
- May feel less distinctive for recruiting than Mission Bay or SoMa
F. Questions We'll Explore Next
Open questions
- How often do clients visit?
- How important is employee transit compared with parking?
- How quickly will headcount grow?
- Is lower occupancy cost more important than image?
- Does the team prefer newer buildings or character space?
G. Representative Buildings
Buildings that frame the search
Representative buildings help translate market strategy into real-world environments.
Representative buildings help illustrate the type of environment Rofo would evaluate. These examples are not confirmed active listings.
Modern Mission Bay office building
Used to evaluate newer office environments, growth capacity, and access to the district's technology and life science context.
Creative SoMa office building
Used to test whether character office space and central access create a better fit than newer Mission Bay inventory.
Transit-oriented Financial District office building
Used to benchmark regional transit access, professional image, and traditional office-core functionality.
H. Expert Review
Move from market path to specific spaces.
A Rofo market expert or partner broker can review the Location Brief, validate assumptions, and help move from market path to specific spaces.
Start your own Location Brief by getting recommendations.