Rofo in the News

Businesses Quickly Adopting Augmented Reality Apps for Consumers
Los Angeles Times
AR technology enables camera-equipped smartphone and tablet computer users who have downloaded apps to point at an object and retrieve information. The apps overlay what can be seen in plain sight with digital photos, videos or text., a San Francisco real estate site, has listed all of its rental properties on a similar app....

Developer John Buck's Deal Could Tie-in to Hard Rock Hotel
Chicago Sun Times
World Business Chicago has started offering a tool on its website to help companies find a place to do business here. Called Site Selector, it draws in data from City Hall and

City Offers Web Tool to Help Business Scout Real Estate
Chicago Tribune
World Business Chicago, the city's economic development agency, introduced on Monday a Web-based mapping tool designed to help companies scout real estate in Chicago. The tool which is called Site Selector combines a number of data layers and allows users to overlay particular features such as nearby universities, non-residential land owned by the city and incentive districts...

Site Selector Launched by City to Direct Businesses to Available Real Estate
Huffington Post
The city's economic development agency unveiled a web-based mapping tool Monday that helps pair prospective Chicago businesses with available real estate...

Mayor Lee Opens Dendesk in Central Market
SF Office of the Mayor
Mayor Lee also announced the launch of a new website to coordinate revitalization efforts for the Central Market district: The website will include communications about neighborhood news and events, a place for community members to give feedback on the City’s economic development efforts...

Why Augmented Reality Is Poised To Change Marketing
Mashable - Sam Ewen
The fields of augmented reality, projection mapping and Kinect hacking are where some of the most exciting work is happening. ...we’re starting to see a very different AR come to life. With your phone’s camera becoming the input device, apps are popping up that let you view a building in your city and find out if there is available office space for rent in it...

Rofo has the first SMB Real Estate Application on LinkedIn
- John Beagle
Regus, an office space provider along with Coldwell Banker Commercial have just signed deals with Rofo to provide their listings on the Real Estate Pro app on LinkedIn.

The New Marketing Mandate
Development Magazine
- Ellen Rand
Point an iPhone at a building and see that building’s leasing information (and send a message to its leasing representative while you’re at it)…Whether they’re thinking extra creatively or focusing on the basics, commercial property owners have been using these and a variety of other strategies and tactics to sign new tenants...

LinkedIn Listing App Adds Clients
Property Portal Watch
- Alice Allan
Real estate technology provider Rofo has now inked deals with commercial real estate company Regus and Coldwell Banker Commercial to distribute their listings via its LinkedIn application.

Rofo Adds Regus Content to LinkedIn Strategy
- Jennifer LeClaire
Rofo... just announced a deal to put Regus’ nationwide business center listings on its new Real Estate Pro application on LinkedIn. The Regus content will beef up the offering and makes Regus executive office suites even more accessible...

BART utilizing 'augmented reality' technology
- Richard Hart
BART has become the newest company to exploit a new consumer technology called augmented reality. "AR" cannot only point you in the right direction, it can tell you what you are pointing at. Today, the real estate info is provided by ROFO...

LinkedIn – A Valuable Asset for Real Estate Professionals
LinkedIn and Rofo have teamed up to connect property owners looking for representation with tools that track local listings activity and evaluate real estate professionals. helps brokers get linked in
Washington Business Journal - Tierney Plumb
Brokers can use the app — called Real Estate Pro — to post their real estate listings and boast about transactions on their LinkedIn profiles.

LinkedIn Forges New Ground in Real Estate with Rofo
Techvert - Alan Tilghman
LinkedIn has turned to Rofo in an attempt to revolutionize social media in respect to real estate. Rofo recently released Real Estate Pro, an app that benefits real estate professionals as well as potential buyers.

LinkedIn targets real estate industry with new app
PA Association of REALTORS - Kim Shindle
“The app isn’t just about marketing the’s about expanding your professional profile and keeping in touch with your connections."

A New Way To Promote Listings
Unique Homes - Mark Moffa
...the most popular social networking site not named Facebook or Twitter just announced a significant development for Realtors. LinkedIn’s first and only real estate app launched, allowing agents to promote listings for free on their LinkedIn profile.

Practitioners Can Add Listings on LinkedIn
Real estate technology company Rofo has created a new app for that allows real estate professionals to add property listings and information about past transactions to their profile pages.

Rofo Brings Real Estate Application to LinkedIn
Houston Agent Magazine
With more than 70 million LinkedIn users, Rofo was selected as part of the social network’s strategy to expand its applications portfolio and provide professionals with relevant tools to better promote their real-time work activity…

Rofo brings real estate listings to LinkedIn
Inman News - Glenn Roberts Jr.
Real Estate Pro, a new app for LinkedIn...enables real estate professionals to add information about property listings and past transactions to their profile pages....

Rofo launches LinkedIn’s first real estate app - Sharon Hill
Two-year old commercial real estate site Rofo just launched Real Estate Pro, LinkedIn’s first real estate application…

10 Tips for Your LinkedIn Profile - Real Estate Business - Nellie Day
LinkedIn is a wonderful way to announce to the world how experienced, market-savvy and desirable you are as a commercial real estate agent...

LinkedIn as Your Real Estate Agent?
Marketing Home Products - Steve Kleber
LinkedIn has partnered with to create a real estate portal...steering the real estate industry into social media. Brings Listings to LinkedIn
Property Ad Guru - Alice Allan
The app, dubbed “Real Estate Pro,” can be used by any agent with a LinkedIn profile. Once installed, it displays listings as well as completed deals and recent market activity in an agent’s local area.

How to Find a Bay Area Start-up Location - Christine Logorio
Alan Bernier decided mesh his skills by starting a website to match small business owners with Bay Area office space.

Cushman & Wakefield To Place Listings On New Rofo LinkedIn App
CityBiz Real Estate

The Real Estate Pro application is a social media tool for brokers, agents and landlords that creates a localized real estate marketplace for professionals on LinkedIn.

Rofo LinkedIn App - Times They Are a Changing
MOS - Finding Office Space For Less
- Patrick Braswell
A great big round of applause for ROFO. Great idea and can’t wait to use it. Where is the Future of Commercial Real Estate Going? Online?

Rofo launches real estate app on LinkedIn
Wall Street Journal Online

Rofo, an online commercial real estate search engine, launched an application on LinkedIn called Real Estate Pro that is one of few apps featured on the professional networking site, and the only one devoted to real estate.

LinkedIn Changes the World
Integrated Alliances
- Lori Ruff
Real Estate Pro by Rofo keeps you “informed about the local commercial real estate and office space market. Follow active brokers and professionals, track new property listings and see the latest deals in your area.”

Rofo launches real estate app on LinkedIn
The San Francisco Business Times

Rofo...launched an application on LinkedIn called Real Estate Pro that is one of few apps featured on the professional networking site, and the only one devoted to real estate.

Need Startup Office Space? Rofo Helps You Connect to Brokers
ReadWriteWeb - Chris Cameron
With a new LinkedIn application launching today from Rofo, young companies can track local deals and find the best brokers for their needs.

The Future of Social Networks Is Vertical
Duct Tape Marketing - John Jantsch
...LinkedIn is announcing a partnership with a real estate industry player that will push to create a real estate portal on LinkedIn that can provide agents and consumers with commercial and residential listings within LinkedIn.

Point and Find Commercial Real Estate with New iPhone App
SFGate - Tracey Taylor can also access information on nearby office spaces, including its size, and rent and type of lease, and then you can make direct inquiries to the listing broker or landlord from your mobile device...

Spot Hot Properties with Augmented-Reality App
CNET - Tim Hornyak
Hate trolling through property listings? You can now whip out your smartphone and use an augmented-reality app to see what's on the market...

Augmented Realty
Fast Company - Stephanie Schomer
Just hold your phone up to a city block or neighborhood, and the app shows what spaces are available for sale or rent...

Augmenting Reality
Bloomberg TV - Innovators - Tabitha Soren
Rofo teams up with Metaio to deliver augmented reality commercial real estate search.

Metaio Launches Commercial and Residential Real Estate Search on its Mobile Platform
Interactive TV Today - Tracy Swedlow
New services enabled through partnerships with Rofo and Hotpads.

From Co-Working to Cubicles: Where Are You Working?
ReadWriteWeb - Dana Oshiro
Sites like Rofo specialize in finding commercial space. A number of sites will allow you to take on space for a short-term lease with the idea that you may need to scale up your team in a short period of time.

Thrillist Los Angeles: Rofo
Thrillist Thrillist
Just launched in LA, Rofo helps small businesses search for office space by connecting them with renters; you can search by price, sq footage, area, length of lease, or type of space, and all results're accompanied by a Gmap of all nearby businesses, making sure you don't end up in one of those unpopular business parks for losers. Find your new workspace at

Buying Brings Stability While Leases Offer Flexibility
San Francisco Business Times San Francisco Business Times - Emma Clark
Many small tenants have a difficult time finding a broker to work with or information on available locations., a San Francisco startup, launched its web site last June to help small-space tenants, brokers and landlords connect.

Tom Vacar Reports On How Shaky Consumer Confidence Is Affecting Retail Business

Small deals bolster office leasing activity
San Francisco Business Times San Francisco Business Times - Blanca Torres
Many small tenants have a difficult time finding a broker to work with or information on available locations., a San Francisco startup, launched its web site last June to help small-space tenants, brokers and landlords connect.

Startups Want Office Leases With Flexibility
San Francisco Chronicle San Francisco Chronicle - Julian Guthrie
Rofo's primary audience is the small-business operator. The site is free to search, ideas can be shared and advice solicited from other members, and a fee is charged to the person offering the space when a lease is successfully completed. The site also has a rundown of the commercial leasing vernacular, including triple net lease...

Sick of the Garage? Rofo Finds Office Space For Startups
TechCrunch TechCrunch - Jason Kincaid
Rofo (which stands for "Right of First Offer") sports a basic but intuitive interface that allows users to specify the size of their desired office using sliders. Users can tag suitable candidates with the "shortlist" option, and each listing is plotted and pictured using integration with Google Maps and Microsoft Virtual Earth.

Sick of the Garage? Rofo Finds Office Space For Startups
Washington Post Online Washington Post Online
Rofo, a new startup founded by two former commercial real estate brokers, is trying to offer small companies a solution. The site recently launched in public beta, and specializes in offering real estate listings for offices up to 5,000 sq feet. For the time being listings are restricted to the Bay Area, but the company hopes to expand to other regions in the near future.

Thrillist : Rofo
Thrillist Thrillist
Specializing in helping start-ups, Rofo's a free service for finding affordable digs for work/retail/industrial/living. Filter results by price/sq footage/area/desired lease type, and applicable listings (pulled from brokers and users) will be displayed beside a Gmap plotting their locations; if you see something juicy, an extra click'll get you full details and photos -- good idea for start-up's still on you.

The Rofo Story - Right of First Offer
Alt Search Engine Alt Search Engines
Rofo is a free website for entrepreneurs and small businesses to address their commercial real estate needs. Rofo makes it easy to search for available spaces all in one place. - Commercial Real Estate Portal
KillerStartups KillerStartups
So, if you specifically need to find or rent out a commercial space, Rofo is a good place to start.

Commercial Real Estate Search Site Rofo Makes Official Debut
Mashable Mashable - Paul Glazowski
Most everything is well drawn within Rofo's various quarters. There's nothing scattered or overwhelming about the place. And as far as expert- and user-generated tips and content, posts are concise and worth browsing, whether you're involved with pre-lease or post-lease planning and habitation.

8 Ways to Hack Your Office Lease for Cash
GigaOM GigaOM
I've read a lot here about how to hack a funding term sheet, or how to navigate the confusing terms and conditions in the legal contracts startup founders must sign. But what about rent? It's probably one of your biggest operating costs, and in the current spirit of cost-cutting, there are several ways to squeeze cash out of your commercial real estate agreement, too. I started Rofo to help entrepreneurs do this, but I've shared my top "lease agreement hacks" here.

Rofo Press Releases