Rofo Product update: Real Estate Pro for LinkedIn

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We’ve made some significant changes and improvements to Real Estate Pro – our real estate app for LinkedIn. With 8 months of great product feedback, thousands of new users each month, and a very engaged professional audience we’re excited to announce and highlight some key new features/improvements.

Making it even easier to add real estate listings

Everything is now self-contained within the app. No longer do you need to leave LinkedIn to add, edit or delete your listings. Simply click on ‘Add Listing’ and input the basic information about the listing you are marketing. Hit ‘next’, upload a photo, and then click ‘feature on profile page’. Now your listing will appear on your profile page and, more importantly, your professional network will see your update and stay informed of your professional activity. In a profession that relies so heavily on networking and referrals the benefits are immediate and tangible.

Add an image

Feature on profile page

The process is similar for building your resume of completed deals/transactions

Select ‘Add a deal’ and input the highlights of your completed work and your expertise.

Data feeds

We now also offer various xml and excel feed formats for brokerage firms who want to simplify the data input for their professionals. Our feeds support any listing type. We also now support a ‘transaction feed’ for brokerage firms to promote and announce completed sale and lease transactions.

International listings – we’re almost there!

We’ve seen a tremendous amount of international demand given LinkedIn’s worldwide members – now in excess of 100 million with incredible international growth. We’re working hard on an updated version of the app to support real estate professionals outside of the US. We hope to announce international support in the second quarter along with some early international partners so stay tuned…

Many thanks again to our early partners like Cushman & Wakefield, CBC Worldwide, Regus and Hines and the thousands of real estate professionals who have had an important voice in improving our app.

We’d love to get your feedback too. The app is FREE to use, takes 2 seconds to install, and is found here on LinkedIn.

Written by The Rofo Team

March 22nd, 2011 at 4:24 pm