How Important is Web Traffic? VERY!!!!

I came across a great blog this morning that is geared towards search engine optimization and how to use it to benefit your website/business.  I know as a small business, getting web traffic is very important and search engine optimization (seo) is a large player in this.  When you start a website for your business, your goal is to obviously get as much traffic as possible, which will in turn, get you more business.  That's the whole point of spending the money on a website, right?  So if you can optimize your website to gain more traffic, would you do it?  If you said yes to this question, which I am sure you did, the below article will definitely be of interest to you. 

Article: http://www.seomoz.org/blog/6-lessons-from-the-search-engineers-at-smx-east